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By:
JBR
The slump that persisted for the past few years has been corrected. The number of films that became hits during this year was more than the earlier year. Additionally, the profit earned by cinema is substantial. The films released in 2006 have proved that cinema is a profitable business.
Only 8 films became hits in 2005. Two of them became mega hits. They were 'Chandramuki' and 'Anniyan'. The hits were Murugadass' 'Gajini', Perarasu's 'Sivakasi' and Lingusami's 'Sandakozhi'. But in 2006 the percentage of success has doubled.
The first six months of the year 2006 were the budget films period. 42 films were released during this period. Seven of them made profit. Films like 'Dishyum,' 'Chithiram Pesudhadi,' 'Thalainagaram,' 'Thiruttu Payale,' 'Kalvanin Kaadhali,' 'Kokki' and 'Parijatam' were small budget films. Their cost was between 3 and 4 crores. The reason for their success was that the stories were different and they were realistically produced. The Government's implementation of anti-piracy was also another reason. Through these films Tamil cinema made a profit of Rs.30 crores.
The latter six months saw the release of mega budget films. Kamal starrer 'Vettayaadu Vilayadu' directed by Gautam, 'Imsai Arasan 23rd Pulikesi' produced on behalf of Shankar's S Pictures directed by Simbudevan, 'Thimiru' directed by Tarun Gopi, the Telugu re-make 'Unakkum Enakkum' and Satya Jothi films' 'Em Magan' made substantial profits.
The producers made profit of 10 crores each from 'Imsai Arasan' and 'Unakkum Enakkum'; 8 crores from 'Thimiru' and 5 crores from 'Em Magan'. Most of all 'Vettayaadu Vilayadu' became a mega hit and made 15 crores.
All five films were released before Deepavali. The Deepavali releases 'Vallvan', 'E' and 'Varalaaru' became hits.
'Varalaaru' which was lying dormant for a long time became a mega hit and reestablished Ajith. This movie alone made a profit of Rs.13 crores. Jananathan's 'E' again made Rs.6 crores profit owing to a different plot and different kind of action. The big budget film 'Vallavan' directed by Simbu became a hit and earned Rs.8 crores.
The latter half of 2006 has not favored budget films much. 'Mann.' 'Aavani Thingal' and 'Nenjil' did not see much profit. The exception was 'Prathi Gnayiru' that gave a few lakhs of profit to the producers.
Madhavan has done a dual role in 'Rendu' produced by Khushboo and directed by Sundar C. The film is expected to rake in at least 5 crores in profit. 'Veyil' produced by S Creations and directed by Vasanthabalan has done well and joined the list of successful films.
Films that made moderate profits were Seeman's 'Thambi,' Ajith's 'Paramasivan' and 'Thirupathi.' SA Chandrasekhar's 'Nenjirukkum Varai,' Dhanush's 'Thiruvilayadal Aarambam' and small budget films like 'Thirudi' and 'Kaadhalum Katru Mara' have been released and running. We will know shortly how successful their run is.
Around 8 films are being released on Dec 22. K Balachander's 'Poi,' Prashant's 'Thagappansamy,' plus budget films 'Mazhaithuli Mazhaithuli,' 'Azhagiya Asura,' adu Puli Aatam,' 'Aattam' and so on have been released. At least some of these films should do well.
Excluding the December releases, the films released this year have raked in a profit of 120 crores. Good stories, good realization and the govt's tax exemption for films with pure Tamil titles were some reasons say producers.
We can include an individual to this list and that is Ravichandran of Oscar Films. This year, the only film produced and released by him is 'Dishyum.' But thanks to him, umpteen other films got released. After one week of the film 'Chithiram Pesudhadi' being released, is producer was reeling in debt. Ravichandran bought it from him and distributed it all over Tamilnadu. With appropriate publicity, he made the film a success. Similarly, he saved the producers of 'Rendu,' 'Parijatham ' and 'Thalainagaram' by buying and distributing the films himself and also turned them into successful films. 'Poi' that is being released on Dec 22 is also thanks to him.
The film that is making the most news this year is Kasthuriraja's mega flop 'Idhu Kaadhal Varum Paruvam.' He thought he could make mega bucks by exposing flesh but the Tamil film fans have taught him a lesson that they do not fall for such lewd tricks.
This is one indication that the taste of Tamil film fans is definitely showing a marked improvement!
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-28.12.2006
